An assesment of market potential for vanilla products in East Africa
Vanilla is the second most expensive spice after saffron, because growing the vanilla seed pods is labor-intensive. Despite the expense, vanilla is highly valued for its flavor. Synthetic vanilla has been growing in popularity over the years. While the world trade in natural vanilla is at around 2,000 tonnes of cured beans or approximately 50 tonnes vanilla extract, the demand for synthetic vanillin in 2010 was more than 50,000 tonnes a year. Globally, companies prefer the chemical alternative because it is cheaper.