The objective of this study is to support tourism companies in Peru and Ecuador, especially those focusing on sustainable tourism, on how to access the European market. While the content of the study focuses on conditions in Peru and Ecuador, readers in other Latin American countries may also find this information useful.
Coverage of the European market includes the following countries: Germany, Austria, Switzerland, the Netherlands, Belgium, United Kingdom, France, Italy and Spain. The study includes a look at actors such as tour operators (including databases) or trade associations, examines market access mechanisms (both with regard to the destination – Peru and Ecuador, and the source markets mentioned) and describes a wide range of approaches and tools to improve access to the European market.
Below you will find the download link to the executive summary, the full report and the computer graphics that visually highlight some of the findings.