Data capturing: collecting data to better understand the market

The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy. Read more about it in the pdf below.

For more information on the TDC marketing support, read our previously published article The market support for small producers in Africa: a priority for the TDC