Puro fair trade coffee to the rescue of the rainforest
Every year, millions of kilos of Puro Fairtrade Coffee are sold around the world. For CEO Frans Van Tilborg, entrepreneurship does not only mean making a profit, but also caring about people and the planet. Part of Puro’s turnover is therefore spent on buying portions of endangered rainforest, with the aim of protecting it in the long term. Since its launch ten years ago, Puro has already acquired an area of equatorial forest equivalent to more than 10,000 football pitches.