Qualitative consumer survey: fashion accessories and home decoration in Tanzania and Kenya

There is a lot of potential for high quality and uniquely designed fashion accessories and artifacts in both Kenya and Tanzania. With the rise in demand for these products among the locals due to the growth of the middle class, special emphasis needs to be put to target this group.

The market research conducted by IPSOS at the request of the Trade for Development Centre presents:

  • The handicrafts customer profiles
  • Trends and perceptions towards handicrafts in Kenya and Tanzania
  • Consumption habits of the consumers
  • Attitudes, values, drivers and barriers to using handicrafts
  • Knowledge, perceptions towards the Fair Trade concept
  • The level of interaction with Fair-Trade items
  • Communication and media consumption habits

Fairtrade handicrafts

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