This study carried out by Facts Figures Future in the name of the Trade for Development Centre aims to give an overview of the current and future availability of sustainable bananas in the assortments of major Belgian supermarkets.
In 2009, 80% of worldwide banana export did not carry a sustainable label. In 2011 around 53% of the bananas on offer in the Belgian supermarkets carried a sustainable label.
The Belgian market for sustainable bananas is expected to grow by an annual 10-15% in the next couple of years. Supermarkets will be an important player in raising awareness of sustainable bananas among consumers.
Match and Smatch are the frontrunners in the availability of bananas with a sustainable label, Delhaize, Lidl, Aldi and Carrefour have already taken the lead in making their private label banana assortment more sustainable.