Trade for Development Centre is a programme of Enabel, the Belgian development agency.

Studies

Market study: hot beverages in Kenya and East Africa

The Trade for Development Centre (TDC) and Fairtrade Africa partnered with Euromonitor International to better understand the hot beverages market both in B2B (foodservice and institutions) and B2C (retail) channels, and the potential commercial opportunity for Fairtrade certified brands in Kenya and the wider region (Kenya, Uganda, Burundi, Tanzania and Rwanda). The market research particularly focuses on the Fairtrade products as tea and coffee as the main hot beverages consumed by Kenyans but also on the powdered hot drinks such as hot chocolate.

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Ethical products in South Africa

The Trade for Development Centre and Ask Africa worked together on a market study to look into the popularity of ethical products in South Africa. The purpose of this study is to analyse the attitude of South Africans towards ethical products, certified Fairtrade, MSC, FCS, etc.

Read more »

Sustainable tourism operations in Ecuador and Peru

The objective of this study is to support tourism companies in Peru and Ecuador, especially those focusing on sustainable tourism, on how to access the European market. While the content of the study focuses on conditions in Peru and Ecuador, readers in other Latin American countries may also find this information useful.

Read more »

An assesment of market potential for vanilla products in East Africa

Vanilla is the second most expensive spice after saffron, because growing the vanilla seed pods is labor-intensive. Despite the expense, vanilla is highly valued for its flavor. Synthetic vanilla has been growing in popularity over the years. While the world trade in natural vanilla is at around 2,000 tonnes of cured beans or approximately 50 tonnes vanilla extract, the demand for synthetic vanillin in 2010 was more than 50,000 tonnes a year. Globally, companies prefer the chemical alternative because it is cheaper.

Read more »

Market studies: Quinoa and Tara

The Trade for Development Centre and the market consultants of Globally Cool conducted three market studies for which Autre Terre provided useful input about the quinoa and tara value chains. The results should help tara and quinoa cooperatives to gain (better) access to domestic and international markets. These studies map the current market situation for quinoa, tara gum and tara powder and also give a forecast. This gives producers all the information they need to develop a good marketing strategy.

Read more »

Data capturing: collecting data to better understand the market

The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy.

Read more »

Cocoa: the white gold of Peru

In Europe, demand for dark chocolate is rising by at least 70%. This is good news for small cocoa farmers in Peru who grow a fine and tasty variety of cocoa in the traditional way. The TDC decided to support a number of Peruvian cocoa cooperatives to increase the quality of their production so that they can conquer a nice place in the market of high quality cocoa.

Read more »

Sustainable products in Belgian supermarkets

This study, commissioned by the Trade for Development Centre (TDC) and realized by Dedicated between December 21, 2015 and January 29, 2016, attempted to draw up a statement of condition on the presence of sustainable products within the assortments of major Belgian supermarkets.

Read more »

Market study: hot beverages in Kenya and East Africa

The Trade for Development Centre (TDC) and Fairtrade Africa partnered with Euromonitor International to better understand the hot beverages market both in B2B (foodservice and institutions) and B2C (retail) channels, and the potential commercial opportunity for Fairtrade certified brands in Kenya and the wider region (Kenya, Uganda, Burundi, Tanzania and Rwanda). The market research particularly focuses on the Fairtrade products as tea and coffee as the main hot beverages consumed by Kenyans but also on the powdered hot drinks such as hot chocolate.

Read more »

Ethical products in South Africa

The Trade for Development Centre and Ask Africa worked together on a market study to look into the popularity of ethical products in South Africa. The purpose of this study is to analyse the attitude of South Africans towards ethical products, certified Fairtrade, MSC, FCS, etc.

Read more »

Sustainable tourism operations in Ecuador and Peru

The objective of this study is to support tourism companies in Peru and Ecuador, especially those focusing on sustainable tourism, on how to access the European market. While the content of the study focuses on conditions in Peru and Ecuador, readers in other Latin American countries may also find this information useful.

Read more »

An assesment of market potential for vanilla products in East Africa

Vanilla is the second most expensive spice after saffron, because growing the vanilla seed pods is labor-intensive. Despite the expense, vanilla is highly valued for its flavor. Synthetic vanilla has been growing in popularity over the years. While the world trade in natural vanilla is at around 2,000 tonnes of cured beans or approximately 50 tonnes vanilla extract, the demand for synthetic vanillin in 2010 was more than 50,000 tonnes a year. Globally, companies prefer the chemical alternative because it is cheaper.

Read more »

Market studies: Quinoa and Tara

The Trade for Development Centre and the market consultants of Globally Cool conducted three market studies for which Autre Terre provided useful input about the quinoa and tara value chains. The results should help tara and quinoa cooperatives to gain (better) access to domestic and international markets. These studies map the current market situation for quinoa, tara gum and tara powder and also give a forecast. This gives producers all the information they need to develop a good marketing strategy.

Read more »

Data capturing: collecting data to better understand the market

The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy.

Read more »

Cocoa: the white gold of Peru

In Europe, demand for dark chocolate is rising by at least 70%. This is good news for small cocoa farmers in Peru who grow a fine and tasty variety of cocoa in the traditional way. The TDC decided to support a number of Peruvian cocoa cooperatives to increase the quality of their production so that they can conquer a nice place in the market of high quality cocoa.

Read more »

Sustainable products in Belgian supermarkets

This study, commissioned by the Trade for Development Centre (TDC) and realized by Dedicated between December 21, 2015 and January 29, 2016, attempted to draw up a statement of condition on the presence of sustainable products within the assortments of major Belgian supermarkets.

Read more »

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