NECAAYO, ECAMOM, COAFAN, etc. Cryptic acronyms are typical for Côte d’Ivoire producer groups, but one thing is sure, the C stands for ‘cooperative’. These cocoa cooperatives aim to sell as much of their members’ cocoa as possible at the best conditions possible. But doing so is far from evident.
Enthusiasm is never lacking, but business skills are. That is why the Trade for Development Centre offers marketing coaching since several years. Eight Côte d’Ivoire cocoa cooperatives currently receive support of TDC coaches. We were given a glimpse of what they do.
Marketing coaching in Ivory coast